The importance businesses place on web marketing is growing daily; according to marketing giant Hubspot, 61 percent of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. With complicated, multi-pronged initiatives across your website, local listings and social media, it’s easy for busy small business owners looking to grow [...]
In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your competitors. In such an incredibly transparent world, retaining your customer base requires a persistent strategy. According to global management consulting firm Bain & Company, increasing customer retention rates [...]
Email marketing is an important component to a multi-channel marketing approach. However, the spam filter is a significant roadblock that can derail even the best email campaign, plaguing well-intended messages with low open and click-through rates. According to research by the Radicati Group, which provides quantitative and qualitative research on email, security, digital messaging and [...]
A business self-assessment will build awareness, create interest and drive growth for your brand For most small to mid-sized businesses, branding is important … as long as it’s ultimately connected to driving sales (or donations, for nonprofits). […]
Affordable Marketing and Results-Driven Solutions. Are you relying on “random acts of marketing” to try and move your business forward? By taking a more strategic approach, beginning with research and planning, we can help you to lay out a more thoughtful, integrated program that best exploits your market opportunities. We’ll help you to identify your key audiences, and pinpoint the best and most cost-effective ways to get targeted messages into their hands. We’ll show you how to measure your results, whether it’s in new leads, increased sales or more donors. When you’re ready to take your marketing communications to the next level, we’re here to give you a lift. […]
Have you thought about creating videos to promote your business? Besides the fact that YouTube ranks second only to Google as the most widely used search engine on the Internet, videos also have the power to engage customers and increase the time they spend on your website. Here are five ideas for using video to boost [...]
Consider Recycled Papers To Protect The Environment Friday marks Earth Day’s 46th anniversary, a global event now celebrated by more than a billion people every year. It’s an annual reminder of how each of us contributes to health and well-being of our planet – and the things we can be [...]
Myth Vs. Fact – The Environmental Impact Of Printing In an environmentally aware world, many business owners are looking for ways to provide more sustainable solutions to meet their customer's needs. To promote more eco-friendly practices, many businesses pledge to “save the trees” by reducing the use of paper and [...]
5 Ways To Market A Small Business On A Budget Small business owners are masters of multitasking. Between managing day-to-day operations, long-term strategy, employees and customers, there’s endless opportunity for important disciplines within a small business to be put on the back burner. Often, this includes marketing, which directly influences [...]
Stand Out With Logoed Apparel And Trade Show Event Giveaways Stand Out With Logoed Apparel And Trade Show Event Giveaways Whether you’re considering a trade show appearance, event sponsorship or participation in a local street fair, one of the most desired elements of event marketing – strong attendance – also [...]
