Allegra of Tucson has been providing Tucson print services that are second to none for over 30 years! We’re your one stop shop for Graphic Design, Print Services, Web Design, Marketing, Signs, Vehicle Graphics, Mailing and much more! We use state of the art production equipment and software to provide Tucson with high quality [...]
Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share [...]
For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out of this [...]
Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving time and preserving your budget: Look at what you’ve got with fresh eyes. It’s only natural [...]
Most of us carry mini computers in our pockets, and the move to digital has consumed every industry. But don’t be fooled into thinking that print has lost value. A Content Marketing Institute study says that audiences are more engaged than ever before with marketing messages, thanks to an integrated approach to information dissemination that many brands [...]
The importance businesses place on web marketing is growing daily; according to marketing giant Hubspot, 61 percent of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. With complicated, multi-pronged initiatives across your website, local listings and social media, it’s easy for busy small business owners looking to grow [...]
Click here or more info on Every Door Direct Mail. Are you saving money going electronic – or just wasting time The reports are in and the response rate of direct mail compared to email alone is alarming. Many organizations have switched to e-campaigns, only to find the money they saved led to minuscule response rates and lost revenue. Email can be effective to reinforce or enhance a mail campaign (and we can help!). Whether generating revenue, donations or simply awareness direct mail is still the best return on your investment. […]
In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your competitors. In such an incredibly transparent world, retaining your customer base requires a persistent strategy. According to global management consulting firm Bain & Company, increasing customer retention rates [...]
Email marketing is an important component to a multi-channel marketing approach. However, the spam filter is a significant roadblock that can derail even the best email campaign, plaguing well-intended messages with low open and click-through rates. According to research by the Radicati Group, which provides quantitative and qualitative research on email, security, digital messaging and [...]
A business self-assessment will build awareness, create interest and drive growth for your brand For most small to mid-sized businesses, branding is important … as long as it’s ultimately connected to driving sales (or donations, for nonprofits). […]
