Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a live broadcast. [...]
The importance businesses place on web marketing is growing daily; according to marketing giant Hubspot, 61 percent of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. With complicated, multi-pronged initiatives across your website, local listings and social media, it’s easy for busy small business owners looking to grow [...]
In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your competitors. In such an incredibly transparent world, retaining your customer base requires a persistent strategy. According to global management consulting firm Bain & Company, increasing customer retention rates [...]
Have you thought about creating videos to promote your business? Besides the fact that YouTube ranks second only to Google as the most widely used search engine on the Internet, videos also have the power to engage customers and increase the time they spend on your website. Here are five ideas for using video to boost [...]
