Gadgets Are Popular!
If you just can’t get enough of 2017’s stress-busting fidget spinners, you’re not alone. According to web search data from the Advertising Specialty Institute (ASI), the toy gadgets are among the top four most-searched terms for the past three months.
Stress balls, bags and water bottles have long been popular giveaways at trade shows, expos and company events. Top direct marketers now are adding new dimension – and even motion with spinners – to their direct mail by incorporating unexpected logoed items in their campaigns.
Already a strong performer, your direct mail gets added lift with dimension, and your brand gains long-term exposure when mail recipients keep and use your logoed promotional item for months to come.
It’s important to note:
A dimensional mailer can outperform a flat mailing by up to 300%, and at 5.49%, has the highest response rate of any direct response medium. 85% of consumers remember the advertiser giving them a promotional product. Promotional products are kept on average for eight months. 56% of consumers who responded to direct mail went online or visited the physical store.4
With so many choices, what do you put in a “lumpy” or dimensional mail campaign?
“Pick a product that is useful, because it’s more likely
the recipient will keep it,” says Kirsten Bjork-Jones, ASI’s
Director of Marketing, Distributor Services. “Our 2016
Global Impressions Study shows about eight out of 10
consumers rank usefulness as the most important
Pens and USB Drives Together!
Pens and USB drives are rated as the top two practical
product choices among North American consumers
surveyed. Together, even better! “A pen with a USB drive
can provide an opportunity for brand exposure beyond
your company name, website and logo,” Bjork-Jones says.
“Product or service information, special offers and videos
can be loaded on the USB sticks, giving you even more
bang for your buck.”
Or for your pennies. At less than a cent, promo products
have a lower cost-per-impression (CPI) than television
advertising, national magazine advertising and newspaper
ads, and have a comparable CPI to radio and internet
advertising, according to ASI.
For your next targeted direct mail campaign, set your
envelope aside and try a box or tube, both standouts in
a mailbox or slot. They can be simple and one color or
printed with your campaign’s key message and graphical
Looking for ways to elevate your direct mail
marketing and drive greater interest and response?
Let us know; we can help.
Contact Allegra of Tucson; Call us today! 520-886-3119